/* ==========================================================================
   Expert Business Plans — business plan & strategy consultants
   Design system: "Ledger & Bridge"
   Ink petrol navy / cool bone paper / oxblood signal / brass data marks
   Display: Archivo (expanded) · Body: Newsreader · Data: IBM Plex Mono
   ========================================================================== */

/* --------------------------------------------------------------- 1. Tokens */
:root {
  /* Colour */
  --ink:        #0E1F2B;
  --ink-2:      #16303F;
  --ink-3:      #1E3D4E;
  --paper:      #EDEFEC;
  --paper-2:    #F7F8F6;
  --white:      #FFFFFF;
  --oxblood:    #8C2F39;
  --oxblood-lt: #A94551;
  --brass:      #B08D57;
  --brass-lt:   #CBA870;
  --slate:      #5B6B75;
  --slate-lt:   #8A99A1;

  --rule:        rgba(14, 31, 43, 0.14);
  --rule-strong: rgba(14, 31, 43, 0.28);
  --rule-inv:    rgba(237, 239, 236, 0.16);
  --rule-inv-2:  rgba(237, 239, 236, 0.32);

  /* Type */
  --display: "Archivo", "Helvetica Neue", Helvetica, Arial, sans-serif;
  --body:    "Newsreader", "Iowan Old Style", Georgia, "Times New Roman", serif;
  --mono:    "IBM Plex Mono", ui-monospace, SFMono-Regular, Menlo, monospace;

  --step--1: clamp(0.78rem, 0.76rem + 0.10vw, 0.84rem);
  --step-0:  clamp(1.02rem, 0.99rem + 0.16vw, 1.14rem);
  --step-1:  clamp(1.22rem, 1.14rem + 0.36vw, 1.44rem);
  --step-2:  clamp(1.48rem, 1.32rem + 0.72vw, 1.94rem);
  --step-3:  clamp(1.82rem, 1.52rem + 1.34vw, 2.72rem);
  --step-4:  clamp(2.22rem, 1.68rem + 2.42vw, 3.86rem);
  --step-5:  clamp(2.66rem, 1.72rem + 4.20vw, 5.40rem);

  /* Space */
  --gap:   clamp(1.25rem, 1rem + 1.2vw, 2rem);
  --pad-y: clamp(4.5rem, 3.2rem + 5.2vw, 8.5rem);
  --shell: 1280px;

  --ease: cubic-bezier(0.22, 0.61, 0.36, 1);
}

/* --------------------------------------------------------------- 2. Reset */
*, *::before, *::after { box-sizing: border-box; }

html {
  -webkit-text-size-adjust: 100%;
  scroll-behavior: smooth;
  scroll-padding-top: 6rem;
}

body {
  margin: 0;
  background: var(--paper);
  color: var(--ink);
  font-family: var(--body);
  font-size: var(--step-0);
  font-weight: 400;
  line-height: 1.62;
  font-optical-sizing: auto;
  -webkit-font-smoothing: antialiased;
  text-rendering: optimizeLegibility;
  overflow-x: hidden;
}

img, svg { display: block; max-width: 100%; }
button, input, select, textarea { font: inherit; color: inherit; }

h1, h2, h3, h4, h5 {
  font-family: var(--display);
  font-weight: 600;
  font-stretch: 112%;
  line-height: 1.04;
  letter-spacing: -0.022em;
  margin: 0;
  text-wrap: balance;
}

p { margin: 0 0 1.1em; text-wrap: pretty; }
p:last-child { margin-bottom: 0; }

a { color: inherit; text-decoration-thickness: 1px; text-underline-offset: 0.22em; }

::selection { background: var(--oxblood); color: var(--paper-2); }

:focus-visible {
  outline: 2px solid var(--oxblood);
  outline-offset: 3px;
  border-radius: 2px;
}
.on-ink :focus-visible { outline-color: var(--brass-lt); }

.skip-link {
  position: absolute; left: 0; top: -100%;
  background: var(--ink); color: var(--paper);
  padding: 0.9rem 1.4rem; z-index: 999;
  font-family: var(--mono); font-size: var(--step--1);
}
.skip-link:focus { top: 0; }

/* --------------------------------------------------------------- 3. Layout */
.shell {
  width: min(100% - 2.5rem, var(--shell));
  margin-inline: auto;
}
@media (min-width: 900px) {
  .shell { width: min(100% - 5rem, var(--shell)); }
}

.band { padding-block: var(--pad-y); position: relative; }
.band--tight { padding-block: clamp(3rem, 2.4rem + 2.4vw, 4.75rem); }
.band--ink { background: var(--ink); color: var(--paper); }
.band--ink-2 { background: var(--ink-2); color: var(--paper); }
.band--paper2 { background: var(--paper-2); }
.band--ruled { border-top: 1px solid var(--rule); }
.band--ink.band--ruled { border-top-color: var(--rule-inv); }

.on-ink { color: var(--paper); }
.on-ink h1, .on-ink h2, .on-ink h3, .on-ink h4 { color: var(--paper-2); }

/* Section head with mono index — the numbering mirrors a plan's contents page */
.sec-head {
  display: grid;
  grid-template-columns: 1fr;
  gap: 1.1rem;
  margin-bottom: clamp(2.25rem, 1.8rem + 1.8vw, 3.5rem);
}
@media (min-width: 900px) {
  .sec-head { grid-template-columns: 9.5rem minmax(0, 1fr); gap: 0 3rem; align-items: start; }
}
.sec-index {
  font-family: var(--mono);
  font-size: var(--step--1);
  font-weight: 500;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--oxblood);
  padding-top: 0.55rem;
  border-top: 2px solid var(--oxblood);
  display: inline-block;
  align-self: start;
}
.on-ink .sec-index { color: var(--brass-lt); border-top-color: var(--brass); }
.sec-title { font-size: var(--step-3); max-width: 22ch; }
.sec-lede {
  font-size: var(--step-1);
  line-height: 1.5;
  color: var(--slate);
  max-width: 58ch;
  margin-top: 1.1rem;
  font-weight: 300;
}
.on-ink .sec-lede { color: var(--slate-lt); }

.eyebrow {
  font-family: var(--mono);
  font-size: var(--step--1);
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--slate);
  margin: 0 0 1rem;
}
.on-ink .eyebrow { color: var(--brass-lt); }

/* --------------------------------------------------------------- 4. Buttons */
.btn {
  display: inline-flex;
  align-items: center;
  gap: 0.7rem;
  font-family: var(--display);
  font-size: var(--step--1);
  font-weight: 600;
  font-stretch: 108%;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  text-decoration: none;
  padding: 0.95rem 1.6rem;
  border: 1px solid transparent;
  background: var(--oxblood);
  color: var(--paper-2);
  cursor: pointer;
  transition: background .28s var(--ease), color .28s var(--ease),
              border-color .28s var(--ease), transform .28s var(--ease);
}
.btn:hover { background: var(--ink); transform: translateY(-2px); }
.btn .arw { transition: transform .28s var(--ease); }
.btn:hover .arw { transform: translateX(4px); }

.btn--ghost {
  background: transparent;
  color: var(--ink);
  border-color: var(--rule-strong);
}
.btn--ghost:hover { background: var(--ink); color: var(--paper-2); border-color: var(--ink); }

.on-ink .btn--ghost { color: var(--paper); border-color: var(--rule-inv-2); }
.on-ink .btn--ghost:hover { background: var(--paper); color: var(--ink); border-color: var(--paper); }

.btn--brass { background: var(--brass); color: var(--ink); }
.btn--brass:hover { background: var(--paper-2); color: var(--ink); }

.link-more {
  font-family: var(--mono);
  font-size: var(--step--1);
  letter-spacing: 0.1em;
  text-transform: uppercase;
  text-decoration: none;
  color: var(--oxblood);
  display: inline-flex;
  align-items: center;
  gap: 0.55rem;
  border-bottom: 1px solid currentColor;
  padding-bottom: 0.25rem;
  transition: gap .25s var(--ease), color .25s var(--ease);
}
.link-more:hover { gap: 0.95rem; }
.on-ink .link-more { color: var(--brass-lt); }

/* --------------------------------------------------------------- 5. Header */
.site-header {
  position: sticky;
  top: 0;
  z-index: 100;
  background: transparent;
  border-bottom: 1px solid transparent;
  transition: background .35s var(--ease), border-color .35s var(--ease),
              padding .35s var(--ease);
  padding-block: 1.25rem;
}
.site-header--solid {
  background: rgba(14, 31, 43, 0.94);
  backdrop-filter: saturate(140%) blur(10px);
  border-bottom-color: var(--rule-inv);
  padding-block: 0.75rem;
}
.site-header--pinned { background: var(--ink); }

.header-inner {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 1.5rem;
}

.brand { display: flex; align-items: center; gap: 0.85rem; text-decoration: none; color: var(--paper); }
.brand svg { height: 40px; width: auto; }

.nav { display: none; }
@media (min-width: 1120px) {
  .nav { display: flex; align-items: center; gap: 1.75rem; }
}
.nav a {
  font-family: var(--display);
  font-size: 0.82rem;
  font-weight: 500;
  font-stretch: 104%;
  letter-spacing: 0.09em;
  text-transform: uppercase;
  text-decoration: none;
  color: rgba(237, 239, 236, 0.78);
  padding-block: 0.4rem;
  position: relative;
  transition: color .25s var(--ease);
}
.nav a::after {
  content: "";
  position: absolute;
  left: 0; right: 0; bottom: 0;
  height: 1px;
  background: var(--brass);
  transform: scaleX(0);
  transform-origin: left;
  transition: transform .3s var(--ease);
}
.nav a:hover { color: var(--paper-2); }
.nav a:hover::after, .nav a[aria-current="page"]::after { transform: scaleX(1); }
.nav a[aria-current="page"] { color: var(--paper-2); }

.header-cta { display: none; }
@media (min-width: 1120px) { .header-cta { display: inline-flex; } }

.nav-toggle {
  display: inline-flex;
  align-items: center;
  gap: 0.6rem;
  background: none;
  border: 1px solid var(--rule-inv-2);
  color: var(--paper);
  padding: 0.6rem 0.9rem;
  cursor: pointer;
  font-family: var(--mono);
  font-size: 0.72rem;
  letter-spacing: 0.14em;
  text-transform: uppercase;
}
@media (min-width: 1120px) { .nav-toggle { display: none; } }
.nav-toggle span { display: block; width: 18px; height: 1px; background: currentColor; position: relative; }
.nav-toggle span::before, .nav-toggle span::after {
  content: ""; position: absolute; left: 0; width: 18px; height: 1px; background: currentColor;
  transition: transform .3s var(--ease);
}
.nav-toggle span::before { top: -5px; }
.nav-toggle span::after { top: 5px; }
.nav-toggle[aria-expanded="true"] span { background: transparent; }
.nav-toggle[aria-expanded="true"] span::before { transform: translateY(5px) rotate(45deg); }
.nav-toggle[aria-expanded="true"] span::after { transform: translateY(-5px) rotate(-45deg); }

.mobile-nav {
  position: fixed;
  inset: 0;
  background: var(--ink);
  z-index: 99;
  padding: 7rem 1.5rem 2.5rem;
  display: flex;
  flex-direction: column;
  gap: 0.25rem;
  transform: translateY(-100%);
  visibility: hidden;
  transition: transform .45s var(--ease), visibility .45s;
  overflow-y: auto;
}
.mobile-nav[data-open="true"] { transform: translateY(0); visibility: visible; }
.mobile-nav a {
  font-family: var(--display);
  font-size: clamp(1.6rem, 1.2rem + 2vw, 2.3rem);
  font-weight: 600;
  font-stretch: 110%;
  letter-spacing: -0.02em;
  text-decoration: none;
  color: var(--paper);
  padding: 0.7rem 0;
  border-bottom: 1px solid var(--rule-inv);
  display: flex;
  align-items: baseline;
  gap: 1rem;
}
.mobile-nav a em {
  font-family: var(--mono);
  font-style: normal;
  font-size: 0.72rem;
  letter-spacing: 0.12em;
  color: var(--brass);
}
.mobile-nav .btn { margin-top: 1.75rem; justify-content: center; }

/* --------------------------------------------------------------- 6. Hero */
.hero {
  background: var(--ink);
  color: var(--paper);
  margin-top: -5.5rem;
  padding-top: 9.5rem;
  padding-bottom: clamp(3.5rem, 2.5rem + 4vw, 6rem);
  position: relative;
  overflow: hidden;
}
.hero::before {
  content: "";
  position: absolute;
  inset: 0;
  background:
    radial-gradient(120% 80% at 82% 12%, rgba(176, 141, 87, 0.16), transparent 62%),
    radial-gradient(90% 70% at 8% 92%, rgba(140, 47, 57, 0.20), transparent 60%);
  pointer-events: none;
}
.hero-grid-lines {
  position: absolute;
  inset: 0;
  background-image: linear-gradient(to right, var(--rule-inv) 1px, transparent 1px);
  background-size: 12.5% 100%;
  opacity: 0.5;
  pointer-events: none;
}
.hero .shell { position: relative; z-index: 2; }

.hero-layout {
  display: grid;
  gap: clamp(2.5rem, 2rem + 3vw, 4.5rem);
  align-items: center;
}
@media (min-width: 1000px) {
  .hero-layout { grid-template-columns: minmax(0, 1.02fr) minmax(0, 1fr); }
}

.hero-kicker {
  display: inline-flex;
  align-items: center;
  gap: 0.75rem;
  font-family: var(--mono);
  font-size: var(--step--1);
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--brass-lt);
  border: 1px solid var(--rule-inv-2);
  padding: 0.45rem 0.9rem;
  margin-bottom: 1.75rem;
}
.hero-kicker .dot {
  width: 6px; height: 6px; background: var(--oxblood-lt); border-radius: 50%;
  box-shadow: 0 0 0 3px rgba(169, 69, 81, 0.25);
}

.hero h1 {
  font-size: var(--step-5);
  font-stretch: 118%;
  letter-spacing: -0.035em;
  line-height: 0.98;
  margin-bottom: 1.6rem;
}
.hero h1 .em {
  font-family: var(--body);
  font-style: italic;
  font-weight: 400;
  font-stretch: normal;
  letter-spacing: -0.01em;
  color: var(--brass-lt);
}
.hero-lede {
  font-size: var(--step-1);
  font-weight: 300;
  line-height: 1.52;
  color: rgba(237, 239, 236, 0.8);
  max-width: 46ch;
  margin-bottom: 2.25rem;
}
.hero-actions { display: flex; flex-wrap: wrap; gap: 0.85rem; margin-bottom: 2.75rem; }

.hero-proof {
  display: flex;
  flex-wrap: wrap;
  gap: 0 2.5rem;
  padding-top: 1.5rem;
  border-top: 1px solid var(--rule-inv);
}
.hero-proof div { padding-block: 0.4rem; }
.hero-proof b {
  display: block;
  font-family: var(--display);
  font-size: var(--step-2);
  font-weight: 600;
  font-stretch: 116%;
  letter-spacing: -0.03em;
  color: var(--paper-2);
  line-height: 1;
}
.hero-proof span {
  font-family: var(--mono);
  font-size: 0.72rem;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--slate-lt);
}

/* -- Signature element: the value bridge -- */
.bridge {
  border: 1px solid var(--rule-inv-2);
  background: linear-gradient(180deg, rgba(30, 61, 78, 0.55), rgba(14, 31, 43, 0.35));
  padding: clamp(1.1rem, 0.9rem + 1vw, 1.75rem);
}
.bridge-head {
  display: flex;
  justify-content: space-between;
  align-items: baseline;
  gap: 1rem;
  padding-bottom: 0.9rem;
  margin-bottom: 1.1rem;
  border-bottom: 1px solid var(--rule-inv);
  font-family: var(--mono);
  font-size: 0.72rem;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--slate-lt);
}
.bridge-head b { color: var(--brass-lt); font-weight: 500; }
.bridge svg { width: 100%; height: auto; }
.bridge-foot {
  margin-top: 1rem;
  padding-top: 0.85rem;
  border-top: 1px solid var(--rule-inv);
  font-family: var(--mono);
  font-size: 0.68rem;
  line-height: 1.6;
  letter-spacing: 0.04em;
  color: var(--slate-lt);
}

.bar-rise { transform-origin: center bottom; animation: barRise .85s var(--ease) both; }
.bridge-line { stroke-dasharray: 1200; stroke-dashoffset: 1200; animation: draw 1.6s var(--ease) .5s both; }
.bridge-label { opacity: 0; animation: fadeUp .6s var(--ease) both; }

@keyframes barRise { from { transform: scaleY(0); opacity: 0; } to { transform: scaleY(1); opacity: 1; } }
@keyframes draw { to { stroke-dashoffset: 0; } }
@keyframes fadeUp { from { opacity: 0; transform: translateY(6px); } to { opacity: 1; transform: none; } }

/* --------------------------------------------------------------- 7. Marquee / clients */
.logo-strip { border-block: 1px solid var(--rule); padding-block: 1.9rem; background: var(--paper-2); }
.logo-strip-label {
  font-family: var(--mono);
  font-size: 0.7rem;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--slate);
  margin-bottom: 1.35rem;
  text-align: center;
}
.logo-row {
  display: flex;
  flex-wrap: wrap;
  justify-content: center;
  align-items: center;
  gap: clamp(1.75rem, 1rem + 3vw, 4rem);
}
.logo-row span {
  font-family: var(--display);
  font-weight: 600;
  font-stretch: 92%;
  font-size: clamp(0.86rem, 0.8rem + 0.3vw, 1.06rem);
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--ink);
  opacity: 0.68;
  transition: opacity .3s var(--ease);
}
.logo-row span:hover { opacity: 1; }

/* --------------------------------------------------------------- 8. Grids & cards */
.grid { display: grid; gap: var(--gap); }
.grid--2 { grid-template-columns: 1fr; }
.grid--3 { grid-template-columns: 1fr; }
.grid--4 { grid-template-columns: 1fr; }
@media (min-width: 700px) {
  .grid--2 { grid-template-columns: repeat(2, 1fr); }
  .grid--4 { grid-template-columns: repeat(2, 1fr); }
}
@media (min-width: 980px) {
  .grid--3 { grid-template-columns: repeat(3, 1fr); }
  .grid--4 { grid-template-columns: repeat(4, 1fr); }
}

.card {
  background: var(--paper-2);
  border: 1px solid var(--rule);
  padding: clamp(1.5rem, 1.2rem + 1.2vw, 2.25rem);
  display: flex;
  flex-direction: column;
  gap: 0.9rem;
  position: relative;
  transition: transform .35s var(--ease), border-color .35s var(--ease), background .35s var(--ease);
}
.card::after {
  content: "";
  position: absolute;
  left: 0; top: 0; bottom: 0;
  width: 2px;
  background: var(--oxblood);
  transform: scaleY(0);
  transform-origin: top;
  transition: transform .4s var(--ease);
}
.card:hover { transform: translateY(-4px); border-color: var(--rule-strong); background: var(--white); }
.card:hover::after { transform: scaleY(1); }
.card h3 { font-size: var(--step-1); font-stretch: 108%; }
.card p { color: var(--slate); font-size: 0.97rem; line-height: 1.6; }
.card .card-tag {
  font-family: var(--mono);
  font-size: 0.7rem;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--brass);
}
.card ul { margin: 0.35rem 0 0; padding: 0; list-style: none; display: grid; gap: 0.5rem; }
.card ul li {
  font-family: var(--mono);
  font-size: 0.74rem;
  letter-spacing: 0.03em;
  color: var(--slate);
  padding-left: 1.1rem;
  position: relative;
  line-height: 1.5;
}
.card ul li::before {
  content: "";
  position: absolute; left: 0; top: 0.55em;
  width: 6px; height: 1px; background: var(--brass);
}
.card .card-foot { margin-top: auto; padding-top: 0.9rem; }

.card--ink { background: var(--ink-2); border-color: var(--rule-inv); color: var(--paper); }
.card--ink h3 { color: var(--paper-2); }
.card--ink p { color: rgba(237, 239, 236, 0.72); }
.card--ink:hover { background: var(--ink-3); border-color: var(--rule-inv-2); }
.card--ink ul li { color: var(--slate-lt); }

.card-icon { color: var(--oxblood); }
.card--ink .card-icon { color: var(--brass-lt); }

/* --------------------------------------------------------------- 9. Metrics */
.metrics {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 1px;
  background: var(--rule-inv);
  border: 1px solid var(--rule-inv);
}
@media (min-width: 900px) { .metrics { grid-template-columns: repeat(4, 1fr); } }
.metric { background: var(--ink); padding: clamp(1.5rem, 1.2rem + 1vw, 2.4rem); }
.metric b {
  display: block;
  font-family: var(--display);
  font-size: clamp(2.1rem, 1.6rem + 2.2vw, 3.3rem);
  font-weight: 600;
  font-stretch: 118%;
  letter-spacing: -0.04em;
  line-height: 1;
  color: var(--paper-2);
  margin-bottom: 0.7rem;
}
.metric b .unit { color: var(--brass); }
.metric span {
  font-family: var(--mono);
  font-size: 0.73rem;
  line-height: 1.55;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--slate-lt);
  display: block;
}

/* --------------------------------------------------------------- 10. Process */
.process { display: grid; gap: 0; border-top: 1px solid var(--rule); }
.step {
  display: grid;
  grid-template-columns: 1fr;
  gap: 0.75rem;
  padding-block: clamp(1.75rem, 1.4rem + 1.4vw, 2.6rem);
  border-bottom: 1px solid var(--rule);
  position: relative;
}
@media (min-width: 860px) {
  .step { grid-template-columns: 6rem minmax(0, 15rem) minmax(0, 1fr) 11rem; gap: 2.5rem; align-items: start; }
}
.step-no {
  font-family: var(--mono);
  font-size: 0.8rem;
  font-weight: 500;
  letter-spacing: 0.1em;
  color: var(--oxblood);
}
.on-ink .step-no { color: var(--brass-lt); }
.step h3 { font-size: var(--step-1); font-stretch: 106%; }
.step p { color: var(--slate); font-size: 0.98rem; margin: 0; }
.on-ink .step p { color: rgba(237, 239, 236, 0.72); }
.step-out {
  font-family: var(--mono);
  font-size: 0.72rem;
  line-height: 1.6;
  letter-spacing: 0.05em;
  color: var(--slate);
  border-left: 1px solid var(--rule);
  padding-left: 1rem;
}
.on-ink .step-out { color: var(--slate-lt); border-left-color: var(--rule-inv); }
.on-ink .process { border-top-color: var(--rule-inv); }
.on-ink .step { border-bottom-color: var(--rule-inv); }

/* --------------------------------------------------------------- 11. Case studies */
.case {
  display: grid;
  gap: 1.5rem;
  padding: clamp(1.6rem, 1.3rem + 1.2vw, 2.5rem);
  border: 1px solid var(--rule);
  background: var(--paper-2);
  transition: background .35s var(--ease), border-color .35s var(--ease);
  text-decoration: none;
  color: inherit;
}
@media (min-width: 880px) {
  .case { grid-template-columns: minmax(0, 1.6fr) minmax(0, 1fr); gap: 3rem; align-items: center; }
}
.case:hover { background: var(--white); border-color: var(--rule-strong); }
.case-meta {
  display: flex;
  flex-wrap: wrap;
  gap: 0.5rem 1.1rem;
  font-family: var(--mono);
  font-size: 0.7rem;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--brass);
  margin-bottom: 1rem;
}
.case-meta span:not(:last-child)::after { content: " ·"; color: var(--rule-strong); }
.case h3 { font-size: var(--step-2); font-stretch: 108%; margin-bottom: 0.85rem; max-width: 26ch; }
.case p { color: var(--slate); font-size: 1rem; margin-bottom: 1.25rem; }
.case-figs { display: grid; gap: 1px; background: var(--rule); border: 1px solid var(--rule); }
.case-fig { background: var(--paper); padding: 1.1rem 1.25rem; }
.case-fig b {
  display: block;
  font-family: var(--display);
  font-size: var(--step-2);
  font-weight: 600;
  font-stretch: 116%;
  letter-spacing: -0.03em;
  line-height: 1;
  color: var(--ink);
}
.case-fig b .unit { color: var(--oxblood); }
.case-fig span {
  font-family: var(--mono);
  font-size: 0.68rem;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--slate);
}

/* --------------------------------------------------------------- 12. Quote */
.quote-wrap { display: grid; gap: 2rem; align-items: start; }
@media (min-width: 900px) { .quote-wrap { grid-template-columns: 9.5rem minmax(0, 1fr); gap: 3rem; } }
blockquote {
  margin: 0;
  font-family: var(--body);
  font-size: clamp(1.35rem, 1.05rem + 1.35vw, 2.15rem);
  line-height: 1.35;
  font-weight: 300;
  letter-spacing: -0.012em;
  text-wrap: pretty;
}
blockquote .mark { color: var(--brass); font-family: var(--display); }
.quote-by {
  margin-top: 1.75rem;
  font-family: var(--mono);
  font-size: 0.74rem;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--slate-lt);
  line-height: 1.7;
}
.quote-by b { color: var(--paper-2); font-weight: 500; display: block; }
.band--paper2 .quote-by { color: var(--slate); }
.band--paper2 .quote-by b { color: var(--ink); }

/* --------------------------------------------------------------- 13. Insights */
.insight-list { border-top: 1px solid var(--rule); }
.insight {
  display: grid;
  gap: 0.6rem;
  padding-block: 1.6rem;
  border-bottom: 1px solid var(--rule);
  text-decoration: none;
  color: inherit;
  transition: padding-left .35s var(--ease), background .35s var(--ease);
}
@media (min-width: 860px) {
  .insight { grid-template-columns: 10rem minmax(0, 1fr) 9rem; gap: 2.5rem; align-items: baseline; }
}
.insight:hover { padding-left: 0.9rem; background: var(--paper-2); }
.insight-cat {
  font-family: var(--mono);
  font-size: 0.7rem;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--oxblood);
}
.insight h3 { font-size: var(--step-1); font-stretch: 104%; font-weight: 500; letter-spacing: -0.015em; }
.insight p { color: var(--slate); font-size: 0.95rem; margin: 0.5rem 0 0; max-width: 62ch; }
.insight-date {
  font-family: var(--mono);
  font-size: 0.7rem;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--slate);
}

/* --------------------------------------------------------------- 14. Accordion */
.accordion { border-top: 1px solid var(--rule); }
.acc-item { border-bottom: 1px solid var(--rule); }
.acc-btn {
  width: 100%;
  background: none;
  border: 0;
  text-align: left;
  padding: 1.4rem 3rem 1.4rem 0;
  cursor: pointer;
  position: relative;
  font-family: var(--display);
  font-size: var(--step-1);
  font-weight: 500;
  font-stretch: 104%;
  letter-spacing: -0.015em;
  line-height: 1.3;
  color: var(--ink);
  transition: color .25s var(--ease);
}
.acc-btn:hover { color: var(--oxblood); }
.acc-btn::after {
  content: "";
  position: absolute;
  right: 0.35rem; top: 50%;
  width: 13px; height: 1px;
  background: var(--oxblood);
  transition: transform .3s var(--ease);
}
.acc-btn::before {
  content: "";
  position: absolute;
  right: 0.35rem; top: 50%;
  width: 13px; height: 1px;
  background: var(--oxblood);
  transform: rotate(90deg);
  transition: transform .3s var(--ease), opacity .3s var(--ease);
}
.acc-btn[aria-expanded="true"]::before { transform: rotate(0deg); opacity: 0; }
.acc-panel {
  display: grid;
  grid-template-rows: 0fr;
  transition: grid-template-rows .38s var(--ease);
}
.acc-panel[data-open="true"] { grid-template-rows: 1fr; }
.acc-panel > div { overflow: hidden; }
.acc-panel p {
  color: var(--slate);
  max-width: 72ch;
  padding-bottom: 1.5rem;
  font-size: 1rem;
}

/* --------------------------------------------------------------- 15. Pricing */
.tier {
  border: 1px solid var(--rule);
  background: var(--paper-2);
  padding: clamp(1.6rem, 1.3rem + 1.2vw, 2.3rem);
  display: flex;
  flex-direction: column;
  gap: 1rem;
  transition: transform .35s var(--ease), box-shadow .35s var(--ease);
}
.tier:hover { transform: translateY(-4px); }
.tier--feature {
  background: var(--ink);
  border-color: var(--ink);
  color: var(--paper);
  position: relative;
}
.tier--feature h3 { color: var(--paper-2); }
.tier--feature .tier-price { color: var(--brass-lt); }
.tier--feature .tier-list li { color: rgba(237, 239, 236, 0.78); border-bottom-color: var(--rule-inv); }
.tier--feature .tier-note { color: var(--slate-lt); }
.tier-flag {
  position: absolute;
  top: -1px; right: -1px;
  background: var(--brass);
  color: var(--ink);
  font-family: var(--mono);
  font-size: 0.66rem;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  padding: 0.35rem 0.7rem;
}
.tier h3 { font-size: var(--step-1); font-stretch: 106%; }
.tier-price {
  font-family: var(--display);
  font-size: var(--step-2);
  font-weight: 600;
  font-stretch: 114%;
  letter-spacing: -0.03em;
  color: var(--oxblood);
  line-height: 1;
}
.tier-price small {
  display: block;
  font-family: var(--mono);
  font-size: 0.68rem;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--slate);
  margin-top: 0.5rem;
  font-weight: 400;
}
.tier--feature .tier-price small { color: var(--slate-lt); }
.tier-list { list-style: none; margin: 0; padding: 0; }
.tier-list li {
  font-size: 0.92rem;
  color: var(--slate);
  padding: 0.7rem 0 0.7rem 1.4rem;
  border-bottom: 1px solid var(--rule);
  position: relative;
  line-height: 1.5;
}
.tier-list li::before {
  content: "";
  position: absolute; left: 0; top: 1.15em;
  width: 8px; height: 1px; background: var(--brass);
}
.tier-note { font-family: var(--mono); font-size: 0.7rem; letter-spacing: 0.06em; color: var(--slate); line-height: 1.6; }
.tier .btn { margin-top: auto; justify-content: center; }

/* --------------------------------------------------------------- 16. Team */
.person { display: grid; gap: 0.9rem; }
.person-portrait {
  aspect-ratio: 4 / 5;
  background: var(--ink-2);
  border: 1px solid var(--rule);
  position: relative;
  overflow: hidden;
}
.person-portrait svg { width: 100%; height: 100%; }
.person h3 { font-size: var(--step-1); font-stretch: 104%; }
.person-role {
  font-family: var(--mono);
  font-size: 0.71rem;
  letter-spacing: 0.11em;
  text-transform: uppercase;
  color: var(--oxblood);
}
.person p { font-size: 0.94rem; color: var(--slate); line-height: 1.6; }

/* --------------------------------------------------------------- 17. Forms */
.form-grid { display: grid; gap: 1.25rem; }
@media (min-width: 720px) { .form-grid--2 { grid-template-columns: repeat(2, 1fr); } }
.field { display: grid; gap: 0.5rem; }
.field label {
  font-family: var(--mono);
  font-size: 0.71rem;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--slate);
}
.field input, .field select, .field textarea {
  background: var(--white);
  border: 1px solid var(--rule-strong);
  padding: 0.9rem 1rem;
  font-family: var(--body);
  font-size: 1rem;
  color: var(--ink);
  border-radius: 0;
  transition: border-color .25s var(--ease), box-shadow .25s var(--ease);
  width: 100%;
}
.field textarea { min-height: 150px; resize: vertical; }
.field input:focus, .field select:focus, .field textarea:focus {
  outline: none;
  border-color: var(--oxblood);
  box-shadow: 0 0 0 3px rgba(140, 47, 57, 0.12);
}
.field .hint { font-family: var(--mono); font-size: 0.68rem; color: var(--slate); letter-spacing: 0.04em; }
.field-error {
  font-family: var(--mono);
  font-size: 0.68rem;
  letter-spacing: 0.06em;
  color: var(--oxblood);
  display: none;
}
.field[data-invalid="true"] input,
.field[data-invalid="true"] textarea,
.field[data-invalid="true"] select { border-color: var(--oxblood); }
.field[data-invalid="true"] .field-error { display: block; }
.form-status {
  font-family: var(--mono);
  font-size: 0.78rem;
  letter-spacing: 0.06em;
  padding: 1rem 1.1rem;
  border: 1px solid var(--brass);
  background: rgba(176, 141, 87, 0.1);
  display: none;
}
.form-status[data-show="true"] { display: block; }

/* --------------------------------------------------------------- 18. CTA */
.cta {
  display: grid;
  gap: 2rem;
  align-items: center;
}
@media (min-width: 940px) { .cta { grid-template-columns: minmax(0, 1.35fr) minmax(0, 1fr); gap: 4rem; } }
.cta h2 { font-size: var(--step-4); font-stretch: 116%; letter-spacing: -0.032em; }
.cta p { color: rgba(237, 239, 236, 0.76); font-size: var(--step-1); font-weight: 300; margin-top: 1.1rem; max-width: 48ch; }
.cta-panel {
  border: 1px solid var(--rule-inv-2);
  padding: clamp(1.5rem, 1.2rem + 1.2vw, 2.2rem);
  background: rgba(30, 61, 78, 0.4);
}
.cta-panel ul { list-style: none; margin: 0 0 1.6rem; padding: 0; display: grid; gap: 0.75rem; }
.cta-panel li {
  font-family: var(--mono);
  font-size: 0.76rem;
  letter-spacing: 0.05em;
  color: rgba(237, 239, 236, 0.8);
  padding-left: 1.3rem;
  position: relative;
  line-height: 1.55;
}
.cta-panel li::before { content: "→"; position: absolute; left: 0; color: var(--brass); }

/* --------------------------------------------------------------- 19. Footer */
.site-footer { background: var(--ink); color: var(--paper); padding-block: clamp(3.5rem, 3rem + 2vw, 5rem) 2rem; }
.footer-top {
  display: grid;
  gap: 2.5rem;
  padding-bottom: 3rem;
  border-bottom: 1px solid var(--rule-inv);
}
@media (min-width: 860px) { .footer-top { grid-template-columns: minmax(0, 1.4fr) repeat(3, minmax(0, 1fr)); gap: 3rem; } }
.footer-brand svg { height: 42px; width: auto; margin-bottom: 1.25rem; }
.footer-brand p { color: rgba(237, 239, 236, 0.66); font-size: 0.97rem; max-width: 38ch; }
.footer-col h4 {
  font-family: var(--mono);
  font-size: 0.7rem;
  font-weight: 500;
  font-stretch: normal;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--brass);
  margin-bottom: 1.1rem;
}
.footer-col ul { list-style: none; margin: 0; padding: 0; display: grid; gap: 0.65rem; }
.footer-col a {
  text-decoration: none;
  font-size: 0.95rem;
  color: rgba(237, 239, 236, 0.72);
  transition: color .25s var(--ease);
}
.footer-col a:hover { color: var(--paper-2); text-decoration: underline; }
.footer-bottom {
  display: flex;
  flex-wrap: wrap;
  justify-content: space-between;
  gap: 1rem;
  padding-top: 1.75rem;
  font-family: var(--mono);
  font-size: 0.7rem;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--slate-lt);
}
.footer-bottom a { color: inherit; text-decoration: none; }
.footer-bottom a:hover { color: var(--paper-2); }

/* --------------------------------------------------------------- 20. Page header (interior) */
.page-head {
  background: var(--ink);
  color: var(--paper);
  margin-top: -5.5rem;
  padding-top: clamp(9rem, 7rem + 6vw, 12rem);
  padding-bottom: clamp(3.25rem, 2.5rem + 3vw, 5.5rem);
  position: relative;
  overflow: hidden;
}
.page-head::before {
  content: "";
  position: absolute; inset: 0;
  background: radial-gradient(100% 90% at 88% 0%, rgba(176, 141, 87, 0.15), transparent 60%);
}
.page-head .shell { position: relative; z-index: 2; }
.page-head h1 {
  font-size: var(--step-4);
  font-stretch: 118%;
  letter-spacing: -0.035em;
  max-width: 20ch;
  color: var(--paper-2);
}
.page-head p {
  font-size: var(--step-1);
  font-weight: 300;
  color: rgba(237, 239, 236, 0.76);
  max-width: 56ch;
  margin-top: 1.35rem;
}
.crumbs {
  font-family: var(--mono);
  font-size: 0.7rem;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--slate-lt);
  margin-bottom: 1.5rem;
}
.crumbs a { color: var(--brass-lt); text-decoration: none; }
.crumbs a:hover { text-decoration: underline; }
.crumbs span { margin-inline: 0.5rem; }

/* --------------------------------------------------------------- 21. Prose */
.prose { max-width: 68ch; }
.prose h2 { font-size: var(--step-2); margin: 2.5rem 0 1rem; }
.prose h3 { font-size: var(--step-1); margin: 2rem 0 0.75rem; }
.prose p { color: var(--slate); }
.prose ul { color: var(--slate); padding-left: 1.2rem; }
.prose li { margin-bottom: 0.5rem; }
.prose strong { color: var(--ink); font-weight: 600; }

.split { display: grid; gap: clamp(2rem, 1.6rem + 2vw, 4rem); align-items: start; }
@media (min-width: 940px) { .split { grid-template-columns: minmax(0, 1fr) minmax(0, 1fr); } }
.split--wide-left { }
@media (min-width: 940px) { .split--wide-left { grid-template-columns: minmax(0, 1.25fr) minmax(0, 1fr); } }

.stat-rows { border-top: 1px solid var(--rule); }
.stat-row {
  display: flex;
  justify-content: space-between;
  align-items: baseline;
  gap: 1.5rem;
  padding-block: 1.1rem;
  border-bottom: 1px solid var(--rule);
}
.stat-row dt { font-family: var(--mono); font-size: 0.74rem; letter-spacing: 0.09em; text-transform: uppercase; color: var(--slate); margin: 0; }
.stat-row dd {
  margin: 0;
  font-family: var(--display);
  font-weight: 600;
  font-stretch: 110%;
  font-size: var(--step-1);
  letter-spacing: -0.02em;
  color: var(--ink);
  text-align: right;
}
.on-ink .stat-rows { border-top-color: var(--rule-inv); }
.on-ink .stat-row { border-bottom-color: var(--rule-inv); }
.on-ink .stat-row dt { color: var(--slate-lt); }
.on-ink .stat-row dd { color: var(--paper-2); }

/* --------------------------------------------------------------- 22. Utilities & motion */
.reveal { opacity: 0; transform: translateY(18px); transition: opacity .7s var(--ease), transform .7s var(--ease); }
.reveal[data-shown="true"] { opacity: 1; transform: none; }
.reveal[data-delay="1"] { transition-delay: .08s; }
.reveal[data-delay="2"] { transition-delay: .16s; }
.reveal[data-delay="3"] { transition-delay: .24s; }
.reveal[data-delay="4"] { transition-delay: .32s; }

.rule-brass { width: 56px; height: 2px; background: var(--brass); margin-bottom: 1.5rem; }
.center { text-align: center; }
.mt-l { margin-top: clamp(2rem, 1.6rem + 1.6vw, 3.25rem); }
.mt-m { margin-top: 1.5rem; }
.visually-hidden {
  position: absolute; width: 1px; height: 1px; padding: 0; margin: -1px;
  overflow: hidden; clip: rect(0 0 0 0); white-space: nowrap; border: 0;
}

.scroll-rule {
  position: fixed;
  top: 0; left: 0;
  height: 2px;
  background: var(--brass);
  width: 0;
  z-index: 200;
  transition: width .1s linear;
}

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  *, *::before, *::after {
    animation-duration: 0.001ms !important;
    animation-iteration-count: 1 !important;
    transition-duration: 0.001ms !important;
  }
  .reveal { opacity: 1; transform: none; }
  .bridge-line { stroke-dashoffset: 0; }
  .bridge-label { opacity: 1; }
}

@media print {
  .site-header, .mobile-nav, .scroll-rule, .nav-toggle { display: none !important; }
  body { background: #fff; color: #000; }
  .band--ink, .hero, .site-footer { background: #fff !important; color: #000 !important; }
}

/* --------------------------------------------------------------- 23. Brand lockup */
.brand-mark { height: 34px; width: auto; color: var(--paper); flex: none; }
.brand-mark .accent { fill: var(--brass); }
.brand-word { display: grid; gap: 0.3rem; }
.brand-word > span {
  font-family: var(--mono);
  font-size: 0.6rem;
  font-weight: 500;
  letter-spacing: 0.34em;
  text-transform: uppercase;
  color: var(--brass);
  line-height: 1;
}
.brand-word b {
  font-family: var(--display);
  font-size: 1.04rem;
  font-weight: 600;
  font-stretch: 114%;
  letter-spacing: 0.07em;
  text-transform: uppercase;
  line-height: 1;
  color: var(--paper-2);
  white-space: nowrap;
}
@media (max-width: 420px) {
  .brand-word b { font-size: 0.88rem; letter-spacing: 0.05em; }
  .brand-word > span { font-size: 0.53rem; letter-spacing: 0.28em; }
  .brand-mark { height: 28px; }
}
.footer-brand .brand-word b { font-size: 1.16rem; }
.footer-brand .brand-word > span { font-size: 0.64rem; }

/* --------------------------------------------------------------- 24. SVG transform fix */
.bar-rise { transform-box: fill-box; transform-origin: 50% 100%; }
.bridge-label { transform-box: fill-box; }

/* --------------------------------------------------------------- 25. Deep-linked rows */
article.insight:hover { padding-left: 0; background: transparent; }
.insight:target { background: var(--paper-2); box-shadow: inset 3px 0 0 var(--oxblood); padding-left: 1rem; }

/* --------------------------------------------------------------- 26. Metrics on light */
.metrics--light { background: var(--rule); border-color: var(--rule); }
.metrics--light .metric { background: var(--paper-2); }
.metrics--light .metric b { color: var(--ink); }
.metrics--light .metric b .unit { color: var(--oxblood); }
.metrics--light .metric span { color: var(--slate); }